Local Label Offers Entire Catalogue for FREE to beat the credit crunch!
And it’s no April Fools!
Today local Cardiff business, Tantrum Records, have declared they are now a completely FREE record label.
There is much arguing within the music industry about free music, with Radiohead’s ‘In Rainbows’ and Prince’s newspaper release of his latest album, some would say this signified the end for the selling of music. Tantrum disagree with these sentiments and say this is the most exciting time to be in music, and have declared themselves as the first completely free record label, using a business model known as ‘Freemium’.
“With more people listening to more music in more ways than ever, there has never been a better time in the history of the music business, if your goal is to spread your music”, said Jason Phillips, one part of the collective of Tantrum Records.
“People are moaning about the loss of income through music sales and the devaluing of music, but we see this as the ideal opportunity to put the music out there, and remove all barriers in helping it spread.”
The freemium business model was articulated by venture capitalist Fred Wilson on 23 March 2006:
“Give your service away for free… acquire a lot of customers very efficiently through word of mouth, referral networks, organic search marketing, etc., then offer premium priced value added services or an enhanced version of your service to your customer base.”
To keep the business alive and pay for studio time and promotion of the label, the bands sell extremely popular t-shirts, vinyl and collector’s box sets.
TANTRUM have been throwing some pretty mean parties in the capital for a few years now.
Bringing in acts as diverse as Stanton Warriors and Utah Saints to Battles and Dub Pistols, but always with a firm supporting hand extended out to local interesting live bands and djs. Now with the support for getting the act’s heard internationally, Tantrum are ready to help put Cardiff firmly on the musical map.
April Fools Day sees the release of Sicknote’s DEATH BEFORE EMPLOYMENT, and the release of the entire TANTRUM back catalogue for completely free at www.tantrumrecords.net.
you can also check Tantrum Records showcase at The Globe, Albany Road, Cardiff this Saturday 4th April, with Henry’s Funeral Shoe, Sicknote, Clay Statues and The Nukes, and yes, that’s a free party too!
for further information:
Jason Phillips: 07757823368
Steve Bines: 07866891153